For the first time in 8 years, Boeing’s sales have been surpassed by Airbus, its traditional rival. Airbus delivered a record of 863 aircraft in 2019 against just 345 by Boeing. If you have not been following this trend off late, Boeing’s 737 Max airplanes are the cause of this decline and the trend is likely to continue as these are grounded worldwide. The technical issues in Boeing Max 737 planes cause two fatal accidents and that’s why they are grounded for over ten months now, as of January 2020.

Boeing Saga: What are the Consequences?

In the aviation industry, accidents happen around the world. Airplanesthat are over three decades old in operation are prone to fatal accidents. The use of old technology like engine and navigation of the planes are the main culprits, but in the case of Boeing, there are several other aspects as well.

The role of Digital Marketing Company in making sure they can present a case so that the damage done to the Boeing is minimized is of immense importance to every company.Just look at the consequences of such tragic accidents involvingthe same company. Twitter’s top trend would be such accidents, viral videos on YouTube and Facebook can further dent the reputation of the company and the news can spread like wildfire in no time at all.

Let me offer some remedies, businesses, and companies need in case of such tragic accidents or an advertisement blunder.

Taut Marketing in the Digital Era

The problem with 737 Max is not something that can’t be rectified, but it is something that will take time. And until then, the reputation of Boeing, a world-renowned brand, will be at stake. Companies need to be on song when it comes tofacing tough situations. The use of social media is widespread and an overwhelming majority of people who use the Internet also use social media platforms and apps. So, it is the job of the companies to make sure they are applying the right strategies to win over their target audience.

Through apt marketing, companies need to analyze what can work for them. While not everyone using Facebook and Twitter is aware of Max 737 saga, there is enough hype about the case that Boeing needs to worry about. And now the news that Airbus sold more than double aircraft in 2019 is like a jolt to it. What companies doesn’t need in situation like these is poorly executed digital marketing strategies so that their image is dented further.

Digital Marketing for Small Businesses

In the case of Boeing, they have a huge amount to spend on marketing and PR and can negate the impact of grounding of 737 Max. But what about small businesses and startups and how they can come up with a good solution? In the online world, the playing field is the same for every company and that’s why companies can start making a strategy and implement it. To start with, the use of the right social media platform or app is the first step.

Facebook has more active users than any other platform in the world. So, every company must use Facebook and put their entire focus on it, right? Partly true and in some cases. For example, if you are running a roadside eatery and trying to reach a wide audience for a new offer quickly, Facebook may not be the right platform. With WhatsApp, you can reach a wide audience very quickly or even use text service as virtually everyonechecks their SMS within a few seconds of receiving it.

A Blunder in Advertising, What Next?

There are chances that you may miss the point in what digital marketing can do for you if you are not aware of it. A combination of social media, content and SEO is what you need to come out triumphant. There are certain aspects in which a company can make a blunder like a language. If you are an American company trying to launch our business in Spain, you must be aware of the language or hire a local company which can do the work for you.

If you think that only companies the size of Boeing or Airbus can make a killing at social media as they have lots of money, you are wrong. Any business has to rightly identify their target market and think about their goals, like sales figures or the number of leads. Social media, like Facebook and Twitter, can make your company reach your target. This is the power of social media and digital marketing which is one of the smartest ways to move ahead of your competition.

Catch Up with the Big Companies

We have talked about aircraft and their manufacturers in this blog, so it will be apt to use the example of airlines now. American Airlines is the largest passenger airline in the US with Delta Airlines the biggest in terms of market capitalization. Of course, these companies boost a huge fan base on social media platforms like Facebook and Twitter with millions of followers. So, can a new airline or a relatively small one can make more impact on social media platforms? The answer is Yes.

Let me elaborate on my point of view.

Creating a social media frenzy for a new campaign or an offer is not that difficult nowadays. You need to think about a great idea that can be materialized for instant success. For example, Alaska Airlines and Spirit Airlines are very small as compared to American and Delta. So, does this mean that they can’t compete even with smaller airlines or that their market share will remain the same as they operate on a small route? Not really.

Alaska is a beautiful place with lots of natural beauty and places to explore. In the US, you won’t find such places anywhere else in the US. So, this can be the UPS that Alaska Airlines can highlight in their social media campaigns. They can offer a tour package to Yellowknife or Fairbanks for their prospective customers who are accessible cities round the year with good facilitiesfor the people who like to explore places with their families.

Over to you

If you want to offer your valuable feedback for this blog or ask a question, you are welcome. Please use the comments section below and speak your heart out.

디지털 기술의 발달로 온라인 먹튀가 빠르게 늘어나고 있으며, 이는 재정적 손실뿐만 아니라 심리적, 사회적 어려움을 초래하고 있습니다. 이를 예방하려면 디지털 환경에서 안전한 습관을 개발하는 것이 중요합니다. 온라인 네임드카지노 먹튀 범들은 점점 더 정교하고 창의적인 방법을 사용하여 피해자들을 속이려 하기 때문에, 사용자는 항상 경각심을 유지하고 정보 보호에 대한 의식을 갖는 것이 중요합니다.

첫 번째로, 온라인에서 개인 정보를 공유할 때 매우 신중해야 합니다. 이는 이름, 주소, 전화번호와 같은 기본적인 정보뿐만 아니라 금융 정보나 계정 비밀번호까지 포함됩니다. 이러한 정보는 소셜 미디어, 이메일, 메시지 등을 통해 탈취될 수 있습니다. 따라서 의심스러운 링크를 클릭하거나 이메일에 답하는 것을 삼가야 합니다. 또한, 공공 와이파이를 사용할 때는 중요한 계정에 로그인하거나 금융 거래를 하지 않는 것이 좋습니다.

둘째, 강력한 비밀번호를 사용하고 정기적으로 변경하는 것이 중요합니다. 비밀번호는 대소문자, 숫자, 특수 문자를 조합해 설정하고, 같은 비밀번호를 여러 계정에 사용하는 것은 피해야 합니다. 추가로, 2단계 인증을 활성화하면 계정 보안을 더욱 강화할 수 있습니다. 이중 인증은 로그인 시 추가 절차를 통해 비밀번호만으로 접근할 수 없게 합니다.

셋째, 소프트웨어와 보안 프로그램을 항상 최신 상태로 유지해야 합니다. 소프트웨어 취약점을 노리는 공격을 막기 위해 정기적인 업데이트가 필수적입니다. 운영체제, 브라우저, 앱 등 모든 소프트웨어에 해당됩니다. 또한, 신뢰할 수 있는 바이러스 백신 프로그램을 설치하고 이를 정기적으로 업데이트하여 악성 소프트웨어로부터 장치를 보호해야 합니다.

금융 거래 시 신뢰할 수 있는 플랫폼을 이용하고 상대방을 확인하는 것이 필수입니다. 온라인 쇼핑이나 중고 거래 시 판매자의 리뷰와 신뢰도를 확인하는 것이 중요합니다. 또한, 거래 전 직접 만남이나 안전 결제 시스템을 통해 거래를 진행하면 사기 위험을 줄일 수 있습니다.

마지막으로, 주변 사람들과 온라인 먹튀 예방에 대한 정보를 공유하고 경각심을 높이는 것도 중요합니다. 특히, 기술에 익숙하지 않은 노인 세대나 어린 세대에게는 더욱 세심한 주의가 필요합니다. 지식을 나누어 모두가 안전한 디지털 환경을 만드는 데 기여해야 합니다.

온라인 사기를 막기 위해서는 기술적 대비와 함께 신중한 행동이 필요합니다. 그렇게 하면 안전하고 긍정적인 디지털 환경을 즐길 수 있습니다.

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The digital world has become increasingly prominent in the daily functions of an organization. As such, making a presence online has grown to be a necessity. The primary step in establishing your footprint in the digital realm is through a website. However, to have a website, you need a service to ‘host’ your site on the Internet. This is where ‘Web Hosting’ comes into play.

Web hosting is a procedure where a hosting provider provides space on a web server to store your website’s files, enabling them to be accessible over the Internet. This service provides the technologies and services necessary for your webpage to be viewed on the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser.

There are several forms of web hosting; Shared Hosting, Dedicated Hosting, Virtual Private Server (VPS), Cloud Hosting, Managed Hosting, and Colocation Hosting. Shared hosting, the most common method, involves hosting multiple sites on a single server. Dedicated hosting provides an entire server to a single site. VPS, on the other hand, allocates resourceful, scalable, flexible, and segregated portions of a server to different sites. Cloud hosting employs multiple servers to balance the load and maximize uptime.

Managed Hosting is a more hands-off approach where the hosting provider takes care of the technical aspects including maintenance, system updates, and technical issues. Colocation Hosting, while similar to Dedicated Hosting, lets you physically house your server in a provider’s data center. This way, you are responsible for the server itself, but not the infrastructure around it such as cooling, power, physical security, and bandwidth.

Choosing the right web hosting service largely depends on the needs of your website. Factors affecting the choice include the nature of your website, traffic expectations, required storage space, security demands, and your budget. Shared Hosting, for instance, is an affordable solution suited for small websites and blogs with low traffic. However, for larger commercial websites with higher traffic, dedicated hosting or cloud hosting would be more appropriate due to their superior data management and load handling capacity.

Web hosting has a profound impact on your online presence, affecting factors such as how your website performs, how it’s displayed to visitors, and its ability to handle traffic surges. Hence, understanding the essential aspects and types of web buy web hosting are significant. By doing so, you can make an informed decision that can significantly contribute to the success of your digital venture.