Explainer video production is a multi-step process that requires a lot more specialists than one particular.
Typically, an explainer video production group comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each and every of these six function players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Procedure.
Step I: Understanding Client Brief
The initially step of the explainer video production method entails going by way of client’s short (a questionnaire filled by client), for understanding his/her business entity and video requirement. Ordinarily, it is the scriptwriter who goes through this approach. In case of doubts or queries, an interaction involving the scriptwriter and the client is arranged.
video production company : Research and Brainstorming
Just after all the relevant details has been gathered from the client, a secondary study (if necessary) is conducted, for superior understanding the business. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, determine on characterizations & other visual components, and finalize on how those components would be animated. When all the things is decided, the video script is crafted.
Step III: Scripting & Voiceover
Based upon discussion, the explainer video script is crafted and sent to the client for approval. Commonly, a 60-seconds explainer video script consists of 150-160 words. This script acts as the ‘armature’ around which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the type of illustrations or images displayed in sequence for the objective of pre-visualizing a motion image, animation, motion graphic or interactive media sequence.”- Wikipedia
Fundamentally, storyboarding requires sketching the scenes of the video, frame-by-frame. Storyboarding is carried out on the basis of the final script. Once storyboarding is performed, it is sent for client’s approval. On approval, the storyboard goes through illustration (colorization), and once once again, it is sent to the client for approval.
Step V: Animation and Sound Effects
After the completely-illustrated storyboard is approved from the client, the animation approach gets started. This procedure of course, consumes a lot of time as it is not a simple job to bring static storyboard characters/elements to life. The animation is carried out primarily based on the final voiceover, thus making sure proper synchronization involving the audio and the visual.
At some point, the animation and voiceover are integrated with each other to form the video. To this video, sounds effects are added. The sound effects improve the overall video high quality and contribute in building subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its supply files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production course of action ends.
To Conclude
If you are organizing to get an animated video created, then you need to preserve in thoughts that no matter what explainer video style you choose to have for your video, the production is time-consuming. Thus, in order to have a high-high quality video, the production team ought to be provided sufficient time to conceptualize and generate it. Pull off an amazing video and expertise its advantages!
